Socially
responsible gambling, sounds like a ridiculous concept at face value, but –
maybe it’s not.
What
if you could enter a lottery, but if you didn’t win, the company profits went
to supporting socially responsible organisations that are striving for social
change….like Homefulness!
Through
partnerships with organisations trying to support our inaugural social issue,
Homelessness – we can start to make more of an impact. We can harness the pool
of wasted losses from traditional lottery based games into helping, not just
homelessness, but anything!
This
is happening around the world already, why not in Australia?
For
the financial year 2011, Tatts Group Limited generated approximately AUD 1.6
Billion in revenue within its lottery arm (Tatts Group Limited FY11 Annual
Report), if we tap into only half of the slice which BIG Group can access in
the UK at 6.5%, that’s $104,000,000.00 per financial year that can be obtained
for organisations who can effect social change.
Of
course we have to acknowledge that gambling irresponsibly can cause many of the
social issues that we as a society face, so it is an approach that isn’t for
everyone – we support responsible gambling, responsible everything for that
matter and want to harness this otherwise in the most part wasted revenue
stream into helping the Homeless to begin with – but this certainly can begin
to serve other very very worthy causes.
In
the US, the California State Lottery is supporting schools, always a great
cause, but especially in the current economic climate where the US as a whole
has a small debt to GDP issue which means there might be a little less to throw
the way off poor students!
Call
us crazy, but – harnessing this huge potential for socially responsible causes
could change the face of social venture capitalism in this country – problems
that were insolvable, could become solvable due to funds that were previously
unattainable, becoming suddenly available – issues that received absolutely no
air-play could now be highlighted with the support that we can help deliver.
Who
knows, because we love to gamble, Homelessness could be a thing of the past –
we could all soon be, Homeful.
Nick